New Christmas Range Launch
A Case Study

How AVA managed the technical packaging design and development, supplier selection and price negotiation for Selfridges' own brand Christmas food range.

Selfridges - New Christmas Range Launch

From May to October 2013, AVA packaging solutions was tasked with handling all technical and design aspects of the packaging for Selfridges' own brand Christmas 2013 food range.


This exciting and prestigious packaging development project was the first own brand food launch at Selfridges for many years, adding an extra weight of expectation and importance to the development process.  AVA packaging solutions was selected as the packaging design and development team for this new product launch as our track record and expertise showed that we were not only experts in interim management, but proven developers of long term processes.  During our work with Selfridges in the run up to the new product launch, we established processes and their supplier network for the future.