Consumer Research Project
A Case Study

How AVA assisted PZ Cussons and Charles Worthington with major consumer research projects.

PZ Cussons - Consumer Product Research and Prototyping

AVA developed many hair care packs, rapid prototypes and mock-ups for consumer research for both PZ Cussons and Charles Worthington.


In addition to a comprehensive consumer research project for PZ Cussons and Charles Worthington, AVA worked as a packaging manager within Charles Worthington to deliver many NPD projects on tight time scales and cost targets.  These ranged from mass market, high volumes to unique – producing 20 custom packs for the Oscars.